Search Engine Optimization

Google makes changes to fight cheaters

Google late last week made a major change to the way that its search algorithm works. While Google claims to make daily updates to their ranking algorithm this change affects a reported 11.8% of their searches. The update was made to combat link farms, scraper sites and other sites who scheme to game the Google system. I’m fairly familiar with these schemes and will give you an idea of how they are accomplished in this post. Oh yeah and here is the link to the Google announcement